Building a sustainable community is a personal goal. Here is a rough draft of how I might go about it.
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New England Christmas Festival
Formerly the Boston Christmas Festival, run by Artisan Promotions, Creosphere helped out with rebuilding their website on Squarespace.
Creosphere is the remote marketing team for Artisan Promotions assisting with launching their experimental e-commerce effort ArtisanGiftmas.com as well as managing their online presence, social media marketing, streaming talk shows, PPC marketing, and graphic and video design as needed.